XT243 Standard I/O Player

Product Applications

Luxury Retail

The XT243 has the video and graphics processing power for a no compromise, immersive digital signage experience. Integrate flawless 4K video, streaming social media and swipe/gesture interactivity to produce a retail experience that is simply the best.

Mass retail tv walls

Demonstrate 4K HDR video quality in retail environments with zero risk of failure and all the interactive bells and whistles you desire.

Features

H.265

Get more efficient, stellar quality playback using H.265

ALL BRIGHTSIGN PLAYERS SUPPORT H.265 DECODING

• Play both 4K and Full HD content encoded with H.265
• Get half the file size and double the bandwidth and memory savings
• Achieve better video quality with H.265 vs. H.264 at the same bit rate
• Only H.265 supports 10-bit color and high dynamic range of color

IMPORTANCE OF PROPER VIDEO COMPRESSION:

• Smaller Files: Advanced compression efficiencies are gained from larger block sizes. Up to 50% efficiency gain in coding translates to lower bitrates
• Better Picture Quality: Increased intra prediction modes and higher encoding computation allows for soft blur effect rather than macro-blocking

4K Full Resolution Graphics

Display eye-catching graphics and HTML content in 4K resolution

GET CRYSTAL CLEAR GRAPHICS & TEXT ON XT4 PLAYERS

• Only BrightSign XT4 players support 4K full resolution graphics
• Delivers graphic rendering as images and in HTML at resolutions up to 3840x2160x60p
• Display crystal clear small-sized text in images and HTML content

Full HD

Exceptionally smooth 1080p @ 60fps playback on all BrightSign players

SUPERIOR QUALITY FULL HD VIDEO WITH HIGHLY RELIABLE PLAYBACK

• All BrightSign players support 1920×1080 Full HD video at 60 frames per second
• Full HD content encoded with H.265, H.264, MPEG-1, MPEG-2 is supported on all players
• Provides an exceptionally smooth and crisp viewing experience
• Offers highly reliable and flawless playback

HTML5

Hardware-accelerated Chromium HTML5 rendering engine brings powerful content development tools to your fingertips

HARDWARE-ACCELERATED HTML5 ENGINE ON ALL BRIGHTSIGN PLAYERS

• BrightSign OS8 offers upgraded HTML rendering based on Chromium v65
• Play industry standard HTML5 content on all BrightSign players including:
  • JavaScript, CCS animations, transitions and more
  • WebGL video support & improved HTML graphics performance with a dedicated GL compositor
  • JavaScript API that supports many BrightScript functions in HTML

BRIGHTSIGN XT ENTERPRISE HTML5 ENGINE

• Play highly complex and memory intensive HTML5 content such as swipe/pinch/zoom interactive, streaming social media & multiple modular HTML5 assets at Full HD or in 4K layered together with live TV, Full HD or a 4K video.

BRIGHTSIGN XD ADVANCED HTML5 ENGINE

• Play advanced Full HD HTML5 content such as swipe/pinch/zoom interactive, streaming social media & multiple modular HTML5 assets alongside Full HD or 4K video.

BRIGHTSIGN HD MAINSTREAM HTML5 ENGINE

• Play mainstream Full HD HTML5 content in full screen or as several modular HTML5 assets alongside Full HD or 4K video playback.

BRIGHTSIGN LS ENTRY-LEVEL HTML5 ENGINE

• Play entry-level HTML5 content up to Full HD in full screen or as a modular asset alongside Full HD video playback.

IP Streaming

Full HD video and audio IP streaming available on all BrightSign players

PLAY STREAMING MEDIA ON ALL BRIGHTSIGN PLAYERS

• All BrightSign players support Full HD IP video streaming
  • BrightSign XD/XT support 4K video streams
• MJPEG and audio streaming including these formats

• • HLS (the standard for public internet streaming: i.e. YouTube)
  • UDP/RTP/RTSP streaming from head-end real-time encoders
  • HTTP including SHOUTcast

• BrightSign XD/XT players support multiple video streams simultaneously
• BrightSign supports SRT (Secure Reliable Transport) technology on both 1080p & 4K content which optimizes streaming performance even across unpredictable networks
• Customize buffering and latency to improve media streaming performance
• Play streaming media in HTML5 assets or in BrightAuthor’s video, audio or MJPEG stream states
• Stream, buffer and play back content from IP cameras supporting the RTSP unicast streaming protocol

BrightBeacon

Enabling highly targeted audience engagement with Bi-directional communication between BrightSign Digital signage and mobile devices

Overview

BrightBeacon improves the overall digital signage experience by increasing audience engagement and creating a highly targeted, personal experience on two screens. Using Bluetooth Low Energy (BLE) beacon technologies, 2-way communication between BrightSign digital signage and mobile devices is achieved and allows for the delivery of highly targeted promotions based on location as well the ability to control digital signage playback from a mobile device. The BrightSign player requires the Wireless/Bluetooth module in order to implement BrightBeacon features and capabilities into BrightSign presentations via BrightAuthor or via scripting with BrightAuthor:connected.

BrightBeacon Applications

Unique, personal experiences with digital signage and mobile devices can be created for virtually any application

• Increase traffic to digital sign locations
• Product promotions and coupons delivered in-store
• Consumer controlled digital signage for product demonstrations, sales information and more
• Informative messaging for transportation, medical and educational applications
• Personal welcome messages in corporate and hospitality lobbies
• Interactive exhibits/kiosks in museums, attractions & entertainment

BrightBeacon Features

• Integrated BLE beacon technology available on all BrightSign players which is used to promote mobile engagement (requires the Wireless/Bluetooth module)
• Offers dual screen exposure on both large digital signage screen and mobile device display
• Delivers location-based mobile engagement to deliver highly targeted content based on proximity to the beacon – no batteries required
• Supports 2-way communication between mobile devices and digital signage allowing a mobile device to control digital sign playback
• Offers remotely programmable solution with multiple beacon UUIDs supported
• Works with the BrightBeacon development application template and can be integrated with 3rd party apps.
  • BrightBeacon development application template: https://github.com/brightsign/brightsign-ble-commands
• Requires BrightSign players to have the optional Wireless/Bluetooth module installed or a USB BLE 4.0 dongle & a mobile application that supports BLE beacons
  • For 2-way communication, a secondary beacon is required

Power over Ethernet

Power your digital signage with PoE+

ONLY BRIGHTSIGN XT OFFERS POE+

• Use PoE+ (Type 2) to power your XT players with just an Ethernet connection.
• Eliminates the power cord with support for up to 25 watts of power:
  • XT players will not exceed 25 watts when running a standard presentation. Players can power an HDMI cable and 1-2 other outputs at most.
  • When XT players are powered by PoE+, there is approximately 1A available for all other connectors.

M.2 Interfaces

Expansion slot for add-on peripherals.

ALL BRIGHTSIGN PLAYERS HAVE AN M.2 (E) KEYED INTERFACE

• Supports the optional Wireless/Bluetooth Module

BRIGHTSIGN XD4 & XT4 HAVE AN ADDITIONAL M.2 SSD INTERFACE FOR STORAGE

• A low-profile M.2 SSD PCIe interface connector supports additional internal storage
• Supports small form factor solid-state drives with faster transfer rates
• Offers additional content storage in place of microSD cards

Digital Sound

Add crystal clear audio and pure digital surround sound to your presentations.

PLAYBACK HIGH-QUALITY DIGITAL AUDIO ON BRIGHTSIGN HD, XD & XT

• 3.5mm Audio ouput supports SPDIF digial audio or analog audio
• Easily add audio playlists to your presentations using BrightAuthor:connected or BrightAuthor
• Synchronize audio with video playback
• Create and play interactive retail audio product demonstrations
• NEW: Advanced audio routing with quality support for mixing of PCM sources with audio outputs including sample rate mixing & volume leveling (via BrightScript)

BrightWall™ & Synchronization

Create an impressive and vibrant impression across multiple displays

DYNAMIC VIDEO WALLS WITH PERFECT SYNCHRONIZATION

Winner of rAVe [Publications] BEST of InfoComm 2016 Award

• BrightWall is a powerful drag-and-drop tool within the legacy BrightAuthor PC application that makes building looping video walls in any size and layout very simple.
  • Perfectly synchronize separate videos per display or stretch a single video across all displays using the BrightSign player’s Ethernet port and a common clock.
  • Build video walls by simply choosing the number of displays, specifying the configuration of the video wall and dragging the video(s) into BrightAuthor.
• The Synchronization event tool in both BrightAuthor:connected and BrightAuthor is used to synchronize the playback of multiple screens for standard video walls.
  • Use this event in conjunction with interactive events to create interactive video walls.

Zones

Multiply your content delivery with multi-zone layouts

DIVIDE YOUR SCREEN INTO MULTI-ZONES TO MULTIPLY YOUR CONTENT DELIVERY

• All BrightSign players support playback multiple content files on a single screen using zones
• BrightSign XD and XT players support two video zones for dual video decoding
• Abundant content support including Full HD video, images, HTML5, Live TV, audio, text tickers, Live Text, RSS feeds, date/time widgets and more
• Control each zone using its own playlist
• Play video and audio independently
• Synchronize zones together and link to lighting and other displays to create an immersive experience

Interactivity

Engage your audience with interactive devices and controls

ENGAGE YOUR AUDIENCE WITH INTERACTIVE DEVICES AND CONTROLS

• Trigger playback from virtually any type of interactive device you can dream up using Interactive Playlists in BrightAuthor:connected & BrightAuthor or in HTML5
  • Touch screens, barcode scans, motion sensors, RFID, UDP controls, GPIO and USB button controls, IR remote controls, serial devices, keyboards, mice and much more
• Control the show with UDP or serial controls to power and manage media playback, control AV devices such as projectors, lighting, audio systems and integrate with other show controllers (AMX, Crestron, Alcorn, etc.)
• Note: Not all BrightSign models support all interactive features that require certain I/O ports. Expanded I/O players will support all Interactive features. To ensure interactive feature compatibility, please check the available I/O ports for the specific model you are interested in.

Live Feeds

Link to live data and media feeds to display in your signage.

KEEP SIGNAGE FRESH WITH LIVE FEEDS

Display a multitude of different live feeds within your signage that continually update automatically to keep your signage up to date without republishing your presentation

Live Text

Integrate these real-time text fields to your signage and instantly update messaging without republishing the presentation. Perfect for menu board pricing, waitlists, transportation schedules and more.

MRSS Feeds

Keep your signage up to date by linking to and displaying popular news, finance, weather, and sports feeds.

Twitter & Flickr Feeds

Link to social media feeds such as twitter and Flickr to keep your signage relevant and fresh.

3rd Party Schedule Feeds

Connect to virtually any database via MRSS or HTML to display up to the minute details. Perfect for flight timetables, event schedules, corporate statistics, etc.

Geo-Fencing

Mobile digital signage that plays content based on your current location

MOVING SIGNAGE THAT PLAYS CONTENT BASED ON CURRENT LOCATION

• Play specific audio and/or video content when located within a defined geographical radius (requires a USB GPS device and BrightAuthor).
• Applications:
  • Shuttles, taxis, public transportation and moving billboards: Advertise and promote local businesses.
  • Tour buses and boats: Inform and educate riders with video and audio relevant to the area.

BrightSign App

Easily update messaging and interact with locally networked signage using your iOS or Android device.

THE BRIGHTSIGN APP IS FOR ANDROID & IOS DEVICES

• Broadcast commands to BrightSign players over your local network
• Easily update on-screen text instantly
• Customize the app’s user interface to match your presentation
• Access diagnostic tools & Remote Snapshot of your player
• Trigger video playback & change images via UDP commands
• Secure your displays with a password
• This app is perfect for menu board updates, retail merchandising, emergency messaging and more!

Sign Preview

Get a sneak peek at how your signage will display

USE BRIGHTAUTHOR TO GET A SNEAK PEEK AT HOW YOUR SIGNAGE WILL DISPLAY

• Preview presentation playback in BrightAuthor before publishing
• Speed up presentation authoring by reviewing the final look of your digital signage

Remote Snapshot

Get a glimpse of what your signage playback looks like.

REMOTELY VIEW AN IMAGE OF YOUR RUNNING PRESENTATION

View snapshots using:

• BSN.cloud using BrightAuthor:connected
  • Control Cloud supports single real time snapshots taken on demand to see what’s currently playing from any remote location
  • Content Cloud adds the support of capturing snapshots over time to monitor playback remotely
• BrightSign Network using BrightAuthor or the Web UI
• BrightSign App on a local network

Networking

BrightSign offers a wide range of networking solutions to update content and easily manage your digital signs remotely.

VERSATILE SOLUTIONS TO MEET ANY NEED

Local Network Publishing: Free solution designed for small networks. Distribute presentations and updates to BrightSign units within a single building using a LAN (local area network).

Simple File Networking: Free solution designed for small networks. Distribute presentations to BrightSign units through a web folder.

BrightSign Network: A secure, scalable and affordable cloud-based digital signage network service:

• Delivers the complete infrastructure to serve, manage and support your digital signage network.
• Scalable to any size network, allowing you to manage an unlimited number of BrightSign players on a single account.
• Frees you from the complexities of hosting and maintaining your own network.
• A secure service, offering a complete set of tools to easily manage your network
• Access the networking using the free PC-based BrightAuthor software or browser-based WebUI (accessible from any PC or Mac).

BrightSign Network Enterprise Edition: Installable software version of BrightSign Network. Allows you to host a network instance on your own servers with access to all BrightSign Network features.

BrightSign Network Tagging

A BrightSign Network feature that brings a new level of customization to digital signage using media tags and player tags

TAGGING IS INCORPORATED THROUGHOUT THE BRIGHTSIGN NETWORK SERVICE

BrightSign Network Tagging is a powerful way to categorize content and players by adding labels for the purpose of creating and playing highly targeted digital signage presentations and more easily managing content and players. Tagging features are included with all BrightSign Network subscriptions.

BrightSign Network Tagging Features:

• Media Tagging: tag video, image or audio files with unique designations such as holidays, individual departments within a large facility, or sales pertaining to a specific day of the week.
• Tagged Playlists: build a playlist using rules to add content based on media tags.
• Player Tagging: use a “match player tags” setting to achieve a secondary level of content filtering.
• Geo–tagging: map the locations of players and cross-reference with playback logs.

HDR

All players support HDR10 and HLG for more vibrant video playback.

HIGH DYNAMIC RANGE (HDR) DELIVERS VIBRANT BRIGHTNESS, CONTRAST & COLOR

• All players now support HDR10 and HLG
• HDR provides bright, detailed and vibrant colors in highlights and shadows of 4K & Full HD video using a much wider brightness range and color palette
• HDR10: 10-bit color depth & is an open standard approach for delivering HDR content with dynamic metadata
• HLG or hybrid log gamma: supported by most major TV manufacturers which combines SDR and HDR into one signal – ideal for live broadcasts, as one signal can be played by any device receiving it

Extended Thermal

Series 4 HD, XD and XT players are designed for ambient temperatures between -20°C and 70°C.

SAFELY OPERATE AT EXTENDED THERMAL TEMPERATURES

• BrightSign HD4, XD4 & XT4 players are designed to operate in ambient temperatures between -20° and 70° C at 90% maximum relative humidity, non-condensing
• BrightSign players have low power consumption and are designed to efficiently dissipate heat, allowing them to be installed in virtually any environment with confidence

AutoWall™

Embrace the power of HTML5 to create unique multimedia video walls with ease.

HTML-BASED VIDEO WALLS THAT SUPPORTS MORE THAN JUST VIDEO

AutoWall includes a BrightAuthor Plugin Kit that allows users familiar with creating HTML5 content to build video walls that automatically scale to the number of players connected and supports a wide array of multimedia content including video, images, tickers, live feeds & HTML5 widgets.

Features

• Landscape multimedia video walls with HTML-based layouts
• Automatically scales based on the number of players/screens in the wall
• Frame accurate synchronization & support for interactivity via HTML
• Video content is populated from BrightSign Network Dynamic Playlists or MRSS feeds
• Multi-screen ticker option with content populated from BrightSign Network or RSS feeds
• Support for any publishing method (Local File Networking, BrightSign Network, etc.)

AutoWall Plugin Kit (beta version)

• Includes the AutoWall plugin, a template BrightAuthor project and HTML files
• Requires BrightAuthor v4.6.0.5 or higher & firmware v6.2.63.2 or higher
• Supported on all Series 3 and Series 4 BrightSign players